As a production company, we’re partial to videos as a medium (obviously), but we swear it’s more than just superficial love. Not only do we truly love producing videos, we genuinely believe they are the best marketing tool for content advertising. Why you’re behind in advertising if you don’t brand yourself through video. Technology has […]

SEO: to some, a taunting acronym. To others, a great friend. SEO, or search engine optimization, is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website. This is done by obtaining high placement in the results of a search engines like Google, Bing, and Yahoo. Okay, enough of that boring stuff; learn to use […]

Choose With Caution One of the choices you will make when creating your video is the format that will best fit your concept: animation vs. live action. Each has its advantages and flaws, and neither is inherently better than the other. The choice must come from what type of message you want to get across and how you want your viewer […]

Content vs. distribution When it comes to marketing your business or product, content and distribution are two of the most important players in your campaign. It is important to keep in mind that using the two is like putting on a careful balancing act; each depends on the other. Content: document everything If you’ve got a […]

A health-tech company in the prenatal space reaches both doctors and patients across multiple communication platforms. The Problem Babyscripts needed something that could bolster their entire sales pipeline, from marketing to in-person sales pitches, in order to maximize user acquisition. As a company in the prenatal space, building brand trust was essential to their sales goals. […]

Unlike an explainer or brand video, a commercial is used for promotion of a product or company. While they also tell a story, the goal of a communication through commercials and promo videos is to evoke an emotion from its audience— one they will always associate with the brand, company, or product. Which type of video you […]

Why People Share Content Ever scroll through your Facebook feed at dinner when your friend gets up to use the restroom? Find yourself watching videos from your feed just to avoid awkward eye contact with people at the train station? No matter the reason you’re watching videos on your newsfeed, everyone else is too. The whole […]